A Place At Home Franchise Opportunity
Discover a Meaningful Business in the Growing Senior Care Industry
The senior care industry is experiencing unprecedented growth as America's population ages. With 70% of Americans aged 65 and older expected to need assistance at some point in their lives, and 90% wanting to remain in their homes for as long as possible, the demand for quality in-home senior care services has never been greater. A Place At Home offers a unique franchise opportunity for entrepreneurs who want to build a successful business while making a genuine difference in their communities.
About A Place At Home
The Company's Foundation
A Place At Home was co-founded in 2012 by childhood friends Dustin Distefano and Jerod Evanich in Omaha, Nebraska. After struggling to find acceptable care for their own loved ones, they recognized a critical gap in the senior care market. Their solution was to create a comprehensive, consistent, and continuous care model that addresses the full spectrum of senior needs.
The company experienced rapid growth in the Omaha market, validating their innovative approach. In 2017, recognizing the potential to help seniors and families across the country, they began franchising their proven Senior-Focused Care model.
Core Values and Philosophy
A Place At Home operates on the "We are C.A.R.E." philosophy, which represents their commitment to core values:
- Compassionate: Serving with sensitivity and understanding
- Accountable: Standing behind everything they do
- Respectful: Advocating for mutual trust and consideration
- Ethical: Maintaining the highest standards and morals
These values guide every decision the franchise makes, from selecting franchise owners to hiring caregivers and serving families.
The Senior-Focused Care Model
A Unique Approach to Senior Services
Unlike traditional home care companies that focus solely on in-home assistance, A Place At Home has developed a Senior-Focused Care model that provides a complete continuum of services. This whole-view approach recognizes that each senior's aging journey is unique and that needs evolve over time.
The model positions franchisees to become trusted partners throughout the entire aging process, offering reliability and consistency that families desperately need when navigating senior care options.
Multiple Revenue Streams
One of the most compelling aspects of this franchise opportunity is the ability to generate income from four distinct service lines:
1. In-Home Senior Care
The foundation of the business provides customized in-home care services tailored to each senior's specific needs. Qualified professionals create personalized care plans delivered by compassionate, trained caregivers. Services range from companionship and light housekeeping to personal care assistance and medication reminders.
2. Care Coordination
This service line offers professional care planning, provider recommendations, and referrals. Franchisees collaborate with medical and non-medical providers to ensure seniors have comprehensive, well-coordinated care plans that address all aspects of their wellbeing.
3. Senior Living Alternatives
When in-home care is no longer the best option, Senior Living Advisors assist families in identifying appropriate alternatives. This includes downsizing support, assisted living placement, memory care facilities, and other senior housing solutions.
4. Staffing Solutions
This B2B service line helps assisted living facilities, memory care communities, rehabilitation centers, and other long-term care facilities maintain adequate staffing levels. This ensures these communities can maintain compliance and provide quality care to their residents.
The Competitive Advantage
While competitors typically focus exclusively on home care services, A Place At Home's multi-faceted approach allows franchisees to serve seniors throughout their entire aging journey. This creates multiple touchpoints with clients, increases revenue potential, and establishes the franchise as a comprehensive resource in the community.
Comprehensive Training and Support
The CARE Track System
A Place At Home has developed CARE Track, a proven five-stage process designed to guide franchisees from initial discovery through achieving top-performer status. This structured approach ensures new franchise owners receive the support they need at every stage of business development.
Stage 1: Are You CARE?
The discovery process includes four steps to ensure alignment between the franchisee and the company's values:
- Qualify: Introduction call, personal review, and profile assessment
- Explore: Territory overview and business model review
- Validate: Financial validation, franchisee validation, and leadership discussions
- Discovery Day: Visit to Omaha for executive dinner, presentations, interviews, and facility tour
Stage 2: CARE Launch
Once approved, new franchisees enter the launch phase, which includes:
- Task management software to track all opening requirements
- Assistance with licensing and regulatory compliance
- CARE Sales training: Virtual video series on business operations and marketing
- CARE Recruit & Retention training: Comprehensive employee management education
- 40-hour hands-on training at the flagship Omaha location
The intensive training program covers essential operational areas:
- Scheduling software utilization
- Financial tracking and management
- Payroll processing
- Client onboarding procedures
- Service coordination
- Human resources management
- Recruiting, hiring, and training staff
- Employee retention strategies
- Branding and marketing techniques
Franchisees experience the business in action, learning through a combination of classroom instruction and on-the-job training. Weekly coaching calls continue after opening to ensure successful implementation and address any challenges.
Stage 3: CARE Coaching
After achieving initial key performance indicators, franchisees transition to ongoing coaching support. This stage provides:
- Regular guidance on KPIs and best practices
- Mentorship for business growth
- Consistent communication and problem-solving support
- Accountability systems to maintain operational excellence
The coaching relationship helps franchisees build confidence in daily operations while developing strategies for sustainable growth.
Stage 4: We Are CARE
Franchisees who reach this stage have built momentum and established a strong CARE culture in their business. They operate more independently, are well-connected in their markets, and actively participate in the franchisee community. Support continues with KPI tracking and targeted coaching to address specific improvement areas.
Stage 5: CARE Pro
This prestigious milestone recognizes franchisees who have demonstrated exceptional business acumen and operational excellence. To qualify as a CARE Pro, franchisees must:
- Operate for 2+ years
- Achieve established revenue benchmarks
- Maintain 90% or higher client and employee satisfaction scores
- Successfully conduct business across all four service lines
CARE Pros focus on advanced growth strategies, including territory maximization and multi-unit ownership opportunities.
The Ideal Franchise Candidate
Professional Background
A Place At Home seeks goal-oriented, competitive individuals ready to take control of their financial future. Ideal candidates possess:
- Management experience in sales, business development, marketing, operations, or finance
- Strong networking and relationship-building skills
- An innate desire to make a difference in their community
- Competitive drive and commitment to excellence
- Alignment with the "We are CARE" philosophy
Personal Qualities
Successful franchisees demonstrate:
- Compassion and genuine care for seniors
- Strong work ethic and self-motivation
- Leadership abilities
- Problem-solving skills
- Community involvement mindset
- Entrepreneurial spirit
Benefits of Owning an A Place At Home Franchise
Growing Industry with Strong Demand
The senior care industry offers exceptional growth potential. With 40% of adults aged 65 and older currently needing assistance with daily living activities, and demographic trends showing continued aging of the population, demand for these services will only increase.
Recession-Resistant Business Model
Senior care is considered a recession-resistant industry. Regardless of economic conditions, aging adults require assistance, making this a stable business opportunity with consistent demand.
Multiple Revenue Streams
The four distinct service lines provide diversified income sources, reducing dependence on any single revenue stream and creating multiple pathways to profitability.
Proven Business System
The franchise offers a tested, refined business model with established processes, systems, and best practices. Franchisees benefit from years of operational experience and continuous improvement.
Comprehensive Training and Ongoing Support
From initial training through CARE Pro status, franchisees receive extensive education and support. The structured CARE Track system provides clear milestones and guidance at every stage of business development.
Marketing and Brand Support
Franchisees receive professional marketing tools, strategies, and brand support to effectively reach their target market and establish their presence in the community.
Technology and Systems
Access to proprietary scheduling software, financial tracking tools, and operational systems streamlines business management and improves efficiency.
Collaborative Franchise Community
Franchisees join a supportive network of fellow owners who share best practices, troubleshoot challenges, and celebrate successes together. This collaborative culture fosters learning and growth.
Meaningful Work
Beyond financial success, franchise owners have the satisfaction of knowing their business makes a genuine difference in the lives of seniors and their families. This purpose-driven work provides fulfillment that extends beyond profit.
Flexibility and Control
As a franchise owner, individuals have the flexibility to build their business according to their goals while benefiting from the support and structure of an established system.
Territory Protection
Franchisees receive defined territories, protecting their market and investment.
Recognition and Awards
A Place At Home has earned numerous industry accolades and recognition, demonstrating the strength and reputation of the brand. Franchisees benefit from association with an award-winning organization.
Market Opportunity
Demographic Trends
The aging of the Baby Boomer generation creates unprecedented demand for senior services. Key statistics highlight the opportunity:
- 40% of seniors aged 65+ need assistance with daily activities
- 70% will require some form of care during their lifetime
- 90% prefer to age in place at home
- Adult children often live 280+ miles away from aging parents, creating need for professional care services
Competitive Positioning
A Place At Home's comprehensive Senior-Focused Care model differentiates the franchise from competitors who offer only traditional home care services. This unique positioning allows franchisees to capture a larger share of the senior care market by serving clients throughout their entire aging journey.
Building a Business That Matters
Community Impact
A Place At Home franchisees become integral parts of their communities, building relationships with seniors, families, healthcare providers, senior living facilities, and community organizations. This network effect strengthens the business while creating meaningful connections.
Quality of Life Improvement
The services provided by franchisees directly improve quality of life for seniors, allowing them to maintain independence, dignity, and comfort in their own homes. For many families, these services provide peace of mind and relief from caregiver stress.
Employment Opportunities
Franchise owners create jobs in their communities, hiring caregivers, coordinators, and administrative staff. These positions offer meaningful work for individuals passionate about serving seniors.
Professional Development and Growth
Skill Development
Operating an A Place At Home franchise develops valuable business skills including:
- Sales and business development
- Operations management
- Financial management
- Human resources and team building
- Marketing and community relations
- Strategic planning
Expansion Opportunities
Successful franchisees can expand their business through:
- Territory maximization within their existing market
- Multi-unit ownership in additional territories
- Advanced service line development
Leadership Within the System
Top-performing franchisees often become mentors and resources for newer franchise owners, contributing to the overall strength of the franchise network.
Why Choose A Place At Home
Differentiated Business Model
The Senior-Focused Care approach with four revenue streams sets this franchise apart from traditional home care franchises. This comprehensive model provides competitive advantages and multiple pathways to success.
Proven Track Record
Since 2012, A Place At Home has refined its operational model, demonstrating consistent growth and success. The decision to franchise in 2017 came after proving the concept in the Omaha market.
Values-Driven Organization
The "We are CARE" philosophy ensures that franchisees join an organization committed to doing business the right way, with integrity, compassion, and excellence.
Structured Support System
The CARE Track methodology provides clear guidance and support from discovery through advanced business development, ensuring franchisees never feel alone in their journey.
Industry Recognition
Awards and accolades from industry organizations validate the quality and effectiveness of the A Place At Home model, providing credibility in the marketplace.
Taking the Next Step
Is This Opportunity Right for You?
Consider whether you:
- Have a passion for serving seniors and making a community impact
- Possess relevant management and business experience
- Are ready to invest time and energy into building a business
- Align with the values of compassion, accountability, respect, and ethics
- Want the support of a proven system while maintaining entrepreneurial control
- See the potential in the growing senior care industry
The Discovery Process
Exploring this franchise opportunity involves a thorough, mutual evaluation process. Both the franchise organization and prospective franchisees assess fit, ensuring alignment of values, goals, and expectations.
The structured discovery process provides transparency and allows candidates to make informed decisions about this significant business investment.
Building Your Future in Senior Care
The A Place At Home franchise opportunity combines the stability of a growing industry with the satisfaction of meaningful work. Franchisees build businesses that generate income while genuinely improving lives in their communities.
The comprehensive Senior-Focused Care model, multiple revenue streams, proven systems, and extensive support create a foundation for success. For entrepreneurs seeking a purpose-driven business opportunity in a recession-resistant industry, this franchise offers a compelling path forward.
The aging of America creates both a challenge and an opportunity. A Place At Home franchisees are positioned to meet this challenge by providing the compassionate, professional care that seniors and their families need. This is more than a business opportunity; it's a chance to build something meaningful that serves a vital community need.
For individuals ready to take control of their financial future while making a genuine difference, the A Place At Home franchise opportunity deserves serious consideration. The combination of a proven business model, comprehensive support, multiple revenue streams, and the satisfaction of serving seniors creates a unique and compelling opportunity in the franchise marketplace.
Financial Requirements
- Cash Investment (Liquid): $50,000
- Minimum Net Worth: $250,000
Take the next step towards owning a A Place At Home franchise
To learn more about A Place At Home franchise opportunities in your area or to begin securing your territory today, please request more information below.
